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Product Marketing Manager

Ottawa, Ontario
Product Marketing Manager 
Location: Remote (Ottawa or Toronto) 

We have partnered with a thriving start-up in Canada to assist in a search for a Product Marketing Manager in the SaaS/B2B space. This is a chance to work with a thriving new brand making waves in the AI space. You will work directly with clients while implementing product solutions that utilize up to the minute technologies/platforms. The role will be focused on gathering and actioning technical requirements to ensure customer product visions are realized.
The Role:
  • Build a list of product goals and key considerations
  • Prepare a market analysis that provides key insights related to the product’s category/industry
  • Prepare comprehensive competitive analysis reports
  • Prepare opportunity reviews that ensure all team members are working towards a common goal
  • Communicate the needs/benefits as they relate to the target market
  • Execute feature reviews – a formal process to confirm all features are well defined and bring value to the product
  • Assist with the creation of usability studies and make key recommendations that augment UX
  • Assist with creative brainstorming to guide teams towards successful products
  • Assist with the creation of revenue projections and selecting the correct business model to maximize a product’s potential
  • Help identify additional soft benefits to the company and its clients
  • Assist with scope/features changes in a timely manner and alert key stakeholders of major changes and their impact
  • Help determine the analytics strategy for the product and work with the analytics team to create meaningful reports
  • Become a product evangelist, campaign for its success to internal and external audiences
  • Prepare and execute short-term and long-term product marketing strategies
  • Create and compile recommendations for improvements based on feedback and analytics
  • Produce a product life cycle report that measures a product’s success and makes recommendations for its next steps.
  • Create a “Current Market Landscape” report that highlights industry trends, opportunities and key findings. Ensure this document remains up to date with each quarter
  • Review the current library of intellectual property and assess the potential for additional products, or revisiting underperformers
The Requirements:
  • At least 5 years of experience in product marketing related role 
  • You have worked with modern SAAS and/or API-based Platforms
  • Strong motivational skills
  • Strong attention to detail and focus on task completion is critical
  • An innovative and solution-oriented mindset
  • Act as an expert and comfortable with client interaction on a daily basis
  • Understanding & awareness of product development & experience tying product goals to business goals
  • Work well with all levels of development ( Creative, Development, Finance, Executive Team)
  • Demonstrated success defining and launching excellent products
  • Experience in a growing start-up through multiple rounds of funding is considered an asset
How to Apply?
All interested and qualified applicants should apply directly to our lead Recruiter Gord Marriage at gord.marriage@talentlab.com or directly on our website at www.talentlab.com. We thank all applicants for their interest, but due to the volume of applicants, only those in consideration will be contacted.

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